Condense a broad, multi-channel brain-health awareness campaign into a concise recap video that communicates the scale and emotional impact of the program. The available material included celebrity content, documentary footage, personal stories, social media posts, platform screenshots, and earned-media coverage, all of which needed to feel connected while remaining legible within a fast-moving edit.
I created a structured motion narrative that moves from campaign content and personal testimonials into celebrity amplification, social engagement, and earned-media coverage. Interview footage and documentary moments are combined with animated platform screenshots, branded graphic transitions, clear typography, and carefully controlled pacing. The restrained red, black, and white visual system helps unify content originating from different platforms while keeping the focus on the campaign’s brain-health message.
62-second 1920 × 1080 social media campaign sizzle reel
The final sizzle reel brings multiple campaign channels into one cohesive story, demonstrating how the initiative extended from personal storytelling into celebrity participation, organic social conversation, and broader media coverage. The video provides a concise overview that can be used to communicate campaign reach, creative consistency, and audience engagement to internal teams, partners, and stakeholders.
