The Challenge
Introduce Formula 1 Select and Protein Drink Mix Select to a Spanish-speaking audience while communicating their plant-based ingredients, nutritional qualities, certifications, product numbers, and ordering instructions within a single print advertisement. The design needed to feel fresh and approachable while balancing product information, required legal copy, and multiple benefit statements.
The Solution
I created a bright ingredient-led composition using a textured turquoise background, a prepared shake, peas, quinoa, rice, and prominent product packaging to establish the products’ natural nutritional positioning. Oversized Spanish typography creates immediate impact, while a row of certification and benefit icons allows readers to quickly identify attributes such as non-GMO ingredients, gluten-free certification, vegetarian certification, kosher certification, low glycemic index, and suitability for people with diabetes. A textured white lower section separates the detailed product information and ordering call to action from the primary visual message.
The Deliverable
Full-page Spanish-language product advertisement
The Outcome
The finished advertisement presents two related products within a clear and cohesive visual hierarchy. The combination of lifestyle imagery, ingredient photography, benefit icons, product information, and direct ordering instructions creates an accessible promotional piece designed for quick recognition and practical customer response.